Audax

Distribution
The Sydney: Life & Style guidebook will be distributed in November 2002 directly to 330,000 homes. Where it can be read and used by the entire household. Giving you multiple readers per copy and half a million people seeing your ad.


	click to enlarge		Criss-crossing Sydney, focusing on the best target audience for your ad. From Bondi to Homebush and Manly all the way down to Hurstville, with all stops along the way in the Sydney metro area. Sydney: Life & Style arrives in the hands of people who have money to spend and time to do it in. The homes are within targeted areas, selected for their highest concentration of 20-40 year olds – an age bracket that goes out more and spends more than any other. These selected areas have been chosen using information from the Australian Census.

Distribution will be handled by PMP Distribution; Australia’s only independently audited company in the industry. And who’s other clients include Grace Bros, Dick Smith Electronics, Harvey Norman, IKEA, Optus and K-Mart.

Apart from the direct distribution of 330,000 copies, another 10,000 copies will be distributed within Sydney’s many meeting places. Such as cafés, pubs, clubs and hotels.