About Audax

ABOUT AUDAX MEDIA

Audax Media has three main commitments:

1.	To create opportunities for business in the much neglected internal tourism market with high quality comprehensive guide books designed to be kept and referred back to again and again.
2.	To provide advertisers with a simple, cost effective way to reach their target audiences with a simple and reliable product. So they can make the very most out of their advertising dollar.
3.	To service the advertisers professionally and in a timely way. To deliver on our promise to them of creating a valuable marketing resource for their business’. With honesty and integrity.

Audax Media, and it’s guide books was founded by publisher, Anthony Smith.

Having worked within publishing, advertising and marketing for over a decade, Anthony became aware of the gap in the market when it came to providing advertisers access to large distribution target marketing opportunities in Sydney.

Daily and weekly newspapers disperse the effectiveness of their ads by distributing well outside the geographical area of your interest and to a large majority of people who aren’t within your target market. Wasting large percentages of their run but still charging you premium prices.

Local tourism authorities publish guidebooks but solely aimed at the tourist. People just passing through. And with distribution through tourist offices and hotels these books are hidden away from the local populace. Denying you the major audience that live around your business.

Seeing that something had to be done, ‘Sydney: Life & Style’ was created. Making the most of your dollar by targeting the most desirable consumer, while still having a large blanket circulation.

With a circulation of over 330,000 and eliminating the wastage of presenting to the wrong audience, by targeting the 20-40 year old age bracket and sending this guide directly to their homes. Right into their hands as a friendly, easily approachable ‘must keep’ reference guide to your business. The most effective and cost saving way to reach your core consumer. And giving the readers an informed and readable tool to help plan on how to spend their money.

Through our commitment to advertisers and to producing a useful quality product Audax Media will provide you with your most practical advertising solution.